Health Network News

After all of the burger franchises have prospered as they have, who would have guessed that the next company to make it big would be a sandwich giant? Subway has thrived nationwide, and I’m going to give a glimpse into the situation to explain their success.

1. Healthy fast food = success. As more and more people become obese, there has been a growing interest in those looking to eat better. With cheeseburgers, pizza and fried chicken staring you down most everywhere else, a fresh sub from Subway looks great.

A major promoter of the Subway brand, and a huge boost to the company’s image, has been Jared Fogel, the young man who decided to go on a diet that simply consisted of Subway sandwiches. He was hundreds of pounds overweight, and successfully lost this weight on his Subway diet.

2. Pricing. Another great idea Subway had was to introduce the 5 dollar footlong. As money becomes tighter and tighter, consumers didn’t want to waste money on lunch that wasn’t tasty and filling.

For 5 dollars, you can get a decent amount of their subs. The nice, round price that can be paid with one bill has led to a song and tons of sales.

3. Location, location, location. The Subway Restaurants are pretty small. Therefore, they can fit basically anywhere. You will find them in gas stations, strip malls and in towns with less than a thousand people.

Unlike a Mcdonald’s or Burger King that typically carves out big locations, Subways are small and therefore have lower overhead.

Subway has shown no signs of slowing down in growth. Jared is still around, the prices haven’t gone up and I just saw another new Subway today when I was driving. I guess it’s time to go find five more dollars.