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I’ve worked with a lot of people to quit smoking. In doing this, I have heard all kinds of reasons that it might be better if they kept smoking.

I’ve been told smoking sharpens your mind, relaxes you, calms you, keeps you from yelling at the kids (or spouse), tastes good with coffee, tastes better after a meal. In short, makes you feel “better”. (I always ask “better than what”?)

You don’t believe these reasons. Not really. If you did, you wouldn’t also want to quit smoking. Right? Actually you CAN have it both ways. You can believe your reasons to smoke at the same time you don’t believe them. It is the difference between ‘knowing’ something and ‘feeling’ something.

A part of you MUST believe your reasons or you would have quit smoking by now. Now may be a good time to know there are no laws that say your reason to keep smoking has to make sense. They rarely do.

In fact, 99% of the reasons you continue can easily be proven incorrect. Maybe smoking keeps you from blowing up and yelling at your spouse because you’re mouth is full of smoke, or even better, you have to go outside to smoke.

Even when you know the reason doesn’t make sense, that knowledge doesn’t always help you stop. It might just add to your frustration in the struggle to stop. Just one more reason to stop that doesn’t out-weigh the craving to continue.

It all comes down to two things. The belief that smoking will make you feel better and what you’re trying to feel better than. That’s it.

If you’re hungry you feel like eating. If you’re tired, you feel like sleeping. If you feel bad (stressed, over-burdened, upset, alone, whatever…) you want to feel good. And, whatever your mind has learned feels good, you feel like doing.

This is simple explanation of a craving. Some smokers have more than one type of craving, the ‘first thing in the morning’ craving might feel different than the ‘on the phone’ craving.

So how to help this situation? I can spend a few articles explaining it (and I have, look for them) But, it comes down to changing the feelings, motivations and beliefs involved.

First, the bad feeling needs to be helped. If it’s about stress, get it managed, if it’s a difficult situation, do what you can to take care of it or get some help. If it’s a bad feeling you get that is beyond what the situation deserves, behavior modification might be what you need.

Second, you belief that smoking helps you feel good (it’s probably the innocent mistake that smoking equals being an adult, in control, strong, capable, etc…) In truth, a cigarette is a plant leaf and chemicals wrapped in paper. The good feeling you’re anticipating from smoking is created by your mind. YOU make yourself feel better when you smoke. So it only makes sense that you can make yourself feel good by doing something that is healthy. If, your mind believes it makes you feel good.

And that’s the bottom line. The bulk of the quit smoking issue is about behavior modification - changing the way you feel. That’s why the success rate of most prescription medication and nicotine replacement (like the patch and nicotine gum) alone is so low. The only current exception is Chantix and even Pfizer, the makers of Chantix, recommend behavior modification go along with the medication.

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